Crew
Dave Ellis – Marketing Strategy, Creative Direction
Armed with a Bachelor of Fine Arts degree, Dave began his 10-year career as Advertising Director for The Moorings, which provided him with an insider's view of what a company experiences in hiring, directing and coping with advertising agencies. Critical lessons were learned about building a brand and preserving its integrity, developing responsible campaigns, measuring results and directing creative resources in balance with internal marketing capabilities.
Realizing an unmet need for dependable creative talent and expert counsel under sensible terms, Dave created Affinity Marketing – an agency that understands controlling costs, defines clear plans and provides high value for the talent you need to put those plans
into action.
Starting more than 30 years ago as a graphic designer, Dave's professional focus evolved to developing multi-channel integrated communications, proven marketing strategies and tactics that produce a competitive edge for Affinity's clients. Dave's key to success is dedication to Affinity's mission: help clients get the maximum return on investment from their marketing. This involves engineering the right balance of the message, audience and medium to deliver highly effective and professional communications.
Mary Orme Ellis – SEO Copywriting, Public Relations
Mary's 15-year career in sales—all of it in the marine industry—has evolved into that of a talented and diverse marketing communicator. Mary sold luxury yacht charters and eventually became a yacht broker for The Moorings back in the 90's before she joined the Affinity team in 2001.
With an indisputable finesse for search engine optimization copywriting, her English major and study of Ogilvy’s principles of Copywriting and Public Relations, Mary admittedly enjoys every challenge of crafting the perfect choice of words that deliver the right message to the right person at the right time.
To keep current with changes in B2B and B2C marketing techniques, Mary has fully embraced social media as a powerful sales platform. Her liaison with editors and dedication to writing that maximizes SEO strategies means your communications are fine-tuned, highly visible and well-received both in print and online.
