Branding and Rebranding will help make a stronger connection with your target market. You don't want just a logo, you want a brand position that resonates with your prime prospects — one that your entire organization can get behind. Every marketing investment will then increase your brand's equity and influence.
When Florida Spine Institute wanted to update their brand mark and positioning, we started by surveying 1,000 of their patients. This led us to develop the positioning tagline, "Excellence With Compassion." The survey also helped define their ideal target market and the media most likely to reach them — leading to very successful radio and TV campaigns.
J. Kokolakis found they were being passed over for some large project bids because developers didn't realize the firm's capability to build large buildings. We launched a publicity campaign with a brochure to showcase recent large projects and build awareness of these accomplishments. This resulted in being included in new large project bids.
UPC Insurance had a great logo with the tagline, "Keep the Promise." We had to ask, "What is the promise?" By defining the promise, we were able to involve the entire organization in the brand position, and quite literally did that with a group photo visually showing that everyone stood behind the promise. A terrific tactic is to make a big promise and pay it off with the proof, as we did in the ad body text.
Digital campaigns offer outstanding audience micro-targeting and tons of data on interactions and response. This allows us to perfect campaigns over time to generate more predictable results.
Only 1% of website visitors were converting to a free trial. Targeting CPA's nationally, LinkedIn and Google ads drove traffic to the website prompting a Google Re-marketing campaign to present display ads on other websites visited. Conversions increased to 7%.
Email Marketing is a cost-effective way to keep your brand in front of your audience on a regular basis, increasing sales and referrals while positioning you as the expert – educating your customers and prospects.
Facebook allows us to geographically target prospects that meet certain demographics and interests. This Sunrise Irrigation ad promoted a system check with a price – further qualifying the click.
"In today’s advertising and marketing environment, 'strategy' is a word too often used without merit. Not so with Dave Ellis and his team. Every project starts with an analysis of strategy and a valid direction. I have worked with Affinity for many years and can truly say that their skill in getting the right message to the right people is unsurpassed. And the results speak for themselves. Dave and his team know what targeted marketing is – and it’s not just a buzz word at Affinity. It’s their specialty."
— Clint Arlington
Compliance, Marketing and Sales Oversight Professional
Publish in print for long-lasting impressions.
This brochure communicates the advantages of the unique engineering, design and construction methods of Catalina Yachts. The Closer you Look, the Better it Gets!
This edition featuring art created by Goodwill clients is one of five years worth of annual reports designed by Affinity Marketing.
An important tool for a rapidly growing company, this brochure lays out compelling reasons to Join the Team!
Print ads are sometimes the best way to reach a vertical target market. Working a benefit into the headline increases readership and response. These are examples of powerful headlines that are Unique, Useful, Ultra-specific and sometimes Urgent.
Big Span Structures wanted to go after the Casino industry in a big way. After landing a
2-page feature article in Casino Enterprise Management magazine, we followed with this ad series.
Got a Unique Sales Proposition? Sea Hawk Paint does. This ad shouts out their big promise supported by proof and a testimonial. It worked to drive sales and increase market share in a niche where you are competing with giants.
Offshore Sailing School is the nation's leader in sailing education. This ad is designed to make a strong, world class brand impression with a headline that connects with the target market's emotions. 'Nuf said.
Multiple impressions drive results. Direct mailings to a targeted list make sure you are not wasting money promoting to the wrong people. A mailing piece will reinforce campaigns running on other media, or serve as a standalone communication.
Mailed to homeowners in Naples, Florida, this piece spells out why it is a good move to hire a Public Claims Adjuster to negotiate with their insurance company. The headline on the other side: "Has you claim from Hurricane Irma turned into a disaster?"
Board Preppers helps Physical Therapy graduates pass their certification exam. This piece was delivered to the educators to encourage them to refer their graduates, which helped to increase the school's success rate of certified grads.
Every Door Direct Mail (EDDM) was a cost-effective way for Sunrise Irrigation to develop new business in the Westchase neighborhood. With EDDM, pieces are delivered to every household on select postage routes in the neighborhood, for a low postage rate and without the need of buying a mailing list.